With St. Nick's Day near, it's time for Wisconsin's favorite holiday candy. Which is it?
St. Nick's Day — a pre-Christmas tradition popular in Wisconsin, when kids wake up to find candy and treats in their stockings — is coming up Dec. 6, and those who are in charge of filling those stockings are probably wondering what candy Wisconsin kids are excited about this year.
What's the most festive candy, the candy that gets people in the mood for the holidays, the candy that just screams "Christmas"?
Online bulk candy store CandyStore.com did a survey of 16,000 customers and reached out to candy manufacturers and distributors to determine each state's favorite Christmas candy. They published the results in a map.
And when you hover over Wisconsin on that map, you see that Wisconsin's favorite festive candy is … Starburst Merry Mix?
According to the picture, the mix seems to be the strawberry and cherry Starburst in festive red and green wrappings. While strawberry and cherry are objectively the best Starburst, it seems oddly specific to think there are scores of Wisconsin shoppers clamoring to the stores in search of their coveted bags of Starburst Merry Mix.
A look at the chart the map was made from clarifies that it's not the holiday mix that is Wisconsin's most popular Christmas candy, just Starburst in general. That does seem a bit more likely.
But, on the other hand: Really? Does Starburst seem like a Christmas candy? Especially considering it scored higher than last year's favorite, the clearly festive peppermint bark?
Really, what's the deal in Wisconsin? Plenty of other states still love peppermint bark best, and many give the top spot to the classic holiday treat, candy canes. Arkansas, Mississippi, North Dakota, New Mexico and Ohio are really festive, with chocolate Santas being their favorite holiday candy.
Even other state's favorites, like KitKat and M&Ms, seem more Christmasy than Starburst. At least they're chocolate.
According to CandyStore.com, Wisconsin isn't alone in its Starburst love. We're joined by Arizona, Connecticut, Delaware, Hawaii, North Carolina and Nevada.
Even the online candy store — which claims to be neutral in the great candy debate — has questions. "Starbursts don't seem like a particularly traditional holiday candy," noted the company in a news release. "But who knows what those crazy kids are up to nowadays."