Harley-Davidson CEO announces 2024 homecoming festival dates

Harley-Davidson CEO Jochen Zeitz revealed the dates for the motorcycle company’s next annual festival at a panel on Saturday.

The 2024 Homecoming Festival will take place on July 25 to 28, according to the company’s Public Relations Manager Paul James. Zeitz announced the dates on a panel for this year's festival at the Harley-Davidson Museum in Milwaukee.

Earlier this month, Zeitz told the Milwaukee Journal Sentinel he remains committed to hosting an annual party to celebrate the motorcycle company and its history in Milwaukee. 

"It's the roots of where we're from," Zeitz said. "And why wouldn't you celebrate, every year, the greatest motorcycle company in the world?"

This weekend, the 120th-anniversary celebration is underway and has drawn in Harley riders from around the globe. 

Festivities, which began on Thursday and continue until Sunday, have included a live performance from Green Day, as well as displays, demonstrations and themed rides across Milwaukee.

More:Harley Fest 2023 in Milwaukee is July 13-16. Here's the full schedule and lineup.

On Saturday, the Foo Fighters are set to take the stage at Veterans Park. “The Bear” actor and celebrity chef Matty Matheson is also hosting a “burger build off” contest at the park. 

The festival’s events are taking place at Milwaukee’s Veterans Park, the Harley-Davidson Museum and the Powertrain Operations.