More Milwaukee Businesses are Turning to YouTube Marketing in 2023

When it comes to curating marketing campaigns, the last twenty years have required businesses of all sizes to diversify their efforts and curate content that meets the needs of online users. This originally came in the form of buying advertising spaces and either uploading imagery on websites and blogs or even sitting at the top of search engine rankings in the hopes of being clicked before the organically chosen alternatives. Right now, this alone simply won’t work, and not only should Milwaukee businesses be thinking about creating a digital marketing campaign that includes social media, but also on diversifying their approach - and YouTube is now becoming one of the main areas of focus.  

Why do Milwaukee businesses need to market using YouTube?  

2023 is the age of video content and this seems to have been driven by the significant impact of the pandemic. Not only were audiences forced to think about interacting with products and services online over prioritizing shopping in stores, but as significant chunks of time were spent isolated and at home, it also changed how people approached entertainment. The two areas began to merge and as videos had a better ability to grab attention, entertain, and get messages across in as little as a few seconds; these quickly became the medium of choice. While businesses have the option to collaborate with influencers that promote goods and services through imagery on Instagram and TikTok offers short-form videos, YouTube often feels far more personable and promotes products and services in a more natural way.  

How can Milwaukee businesses market use YouTube?  

Create a long-form, storytelling video campaign 

YouTube offers the unique ability for businesses both in Milwaukee and across America (and even the world) to create more cinematic, entertaining, or even impactful videos built around the audience persona. With the ability to run the final project through AI video editing software that can meet the parameters of YouTube in just a few clicks, like the YouTube video editor CapCut provides, it's never been easier to target customer interests and create engaging, tailored content and upload it with ease. 

Influencer marketing  

Smaller businesses in Milwaukee may want to think about showcasing their products and services via more personally produced content and build an influencer-like presence to reach both local audiences and those interested in their niche. For example, if you are the owner of the business, you could create videos where you talk specifically about your products and how you make them (or where you source them), show your audiences around your workspace (including offices and factories), or personally test your products on camera to build trust. The great news is that CapCut's video stabilizer can help to smooth out content that is filmed on mobile phones, drones, or while out and about, so you won't have to worry about providing anything less than professional quality videos no matter what you choose to film.  

Is it time to implement YouTube marketing in 2023? 

With all the above in mind, the answer is undoubtedly yes, as Milwaukee businesses are likely to start missing out if they don’t start soon!